Ligaya Ang Itawag Mo Sa Akin (International Title: They Call Me Joy) is a 1997 Philippine film directed by Carlos Siguion-Reyna.
Having saved enough money, she decides to leave whoring for good, but love unexpectedly comes her way in the form of a sincere and honest farmer called Poldíng (Arcilla).
It is often used in a humorous context, where the speaker parodies the catty attitude of a prostitute advertising her ability to give "pleasure".
On February 18, 2020, Filipina-Moroccan actress Ivana Alawi was officially announced to lead the main character role for the TV remake of the movie.
Unfortunately, Dreamscape Entertainment canceled the TV series remake due to the effects of the COVID-19 pandemic in the Philippines and the ABS-CBN shutdown.