The program turns out to be popular, and, emboldened by its success, Joe decides to look for a company to pitch his full idea.

Joe has an elaborate mechanism installed in the disabled stalls of the men's and women's bathrooms, which share a common wall.

It is kept secret to everyone except Joe, the CEO, the group of high-performing male employees selected to participate, and the lightning rods themselves.

Joe also branches out into tangentially related products: inspired by seeing a man with dwarfism in Kansas City, he invents a height-adjustable toilet.

"[6] Garth Risk Hallberg (author of City on Fire), reviewing the book in The Millions, wrote, "DeWitt’s idiosyncratic intellect has always gravitated toward the gap between messy reality and the logical Ideal, it’s no surprise to find her choosing the narrower path, and succeeding brilliantly.