Moss then parted ways with So So Def and signed with its parent label, Columbia Records, to release his third album, Unleashed (2003).
His 2006 single, "Shortie Like Mine" (featuring Chris Brown and Johntá Austin), peaked within the chart's top ten and preceded the release of his fifth album, The Price of Fame (2006).
His sixth, New Jack City II (2009), was met with trailing critical and commercial response, serving as his final album on a major label.
Moss appeared in five episodes of the television series Entourage, and starred as Brody Nelson in CSI: Cyber until the show's 2016 cancellation.
[2] In 1993, he performed at a concert in Los Angeles, and was noticed by rapper Snoop Doggy Dogg, who subsequently gave him a stage name, "Lil' Bow Wow".
Furthermore, he was supposed to appear on the Murder Was the Case soundtrack with the song "After 3", featuring Kurupt, Jewell, and CPO Boss Hogg, but it remained in the vault until the early 2010s.
[note 1][4] In 1998, at the age of eleven, Bow Wow met record producer Jermaine Dupri, who helped shape his career.
The album also included "Bow Wow (That's My Name)" featuring Snoop Dogg, which topped the rap chart,[5] "Puppy Love", and "Ghetto Girls".
The Recording Industry Association of America certified Beware of Dog double platinum on March 5, 2001, signifying sales of two million copies.
[6] Lil' Bow Wow performed the track "Basketball" for the soundtrack of his film Like Mike; that song peaked at #1 on the R&B and #25 on the rap chart.
[15] Three promo singles were released in late 2008: "Marco Polo" featuring Soulja Boy, "Big Girls", and "Roc The Mic".
[5] On July 4, 2009, his new song "I Know I'm The Shit" off his DJ Drama-hosted mixtape, makes a references working on his new album Underrated and that it is already in production.
On August 16, Bow Wow announced his signing to Cash Money Records, joining an all-star roster that already includes Nicki Minaj, Drake, Lil Wayne and Birdman, among others.
[17] The album was intended to feature Birdman, Boyz II Men, Chris Brown, DJ Khaled, Fabolous, Game, Lil Wayne, Lloyd Banks, Meek Mill, Nas, Nelly, Sean Kingston, Snoop Dogg, DMX, Styles P and Talib Kweli.
[18] On November 1, 2010, Bow Wow released his first promotional single from the album entitled "Ain't Thinkin' 'Bout You" featuring Chris Brown.
The music video for the song was directed by Bow Wow's personal cameraman Rico Da Crook and was a success on 106 & Park and made it to the top of the countdown.
[19][20][21] On June 26, 2012, Bow Wow released the second single from the album titled "We In Da Club" and was produced by DJ Mustard.
He stated that "Bow Wow" no longer fit with his new personality as he was now a father, host, and actor, and he had matured from what he had been early on in his life.
He then named the members of his new management team and finished the post by writing, "Making money won't be the issue.
[34] Bow Wow has made guest appearances on Brandy's TV sitcom, Moesha, as well as The Steve Harvey Show and Brothers Garcia.
[35] He made his acting debut in the film Like Mike which was released on July 3, 2002, in which he starred as a young orphan who gets a shot at playing in the NBA.
Bow Wow also co-starred with Cedric the Entertainer, Vanessa L. Williams, and Solange Knowles in Johnson Family Vacation.
Since the success of Like Mike, Bow Wow has starred in several Hollywood films, including Roll Bounce, The Fast and the Furious: Tokyo Drift and Hurricane Season.
He was part of the cast of the fifth season of HBO's Entourage, playing Charlie an up-and-coming comedian, and Eric Murphy's newest client.
[39] Bow Wow starred in the film version of Madea's Big Happy Family, released in April 2011.
[43] In 2018, Bow Wow partnered with hair grooming company Red By Kiss and launched a new line of luxury durags.
"[45] On March 28, 2012, it was announced that Bow Wow was ordered by a court to pay $3,000 a month in child support.
[56][57] In October 2008, for the U.S. presidential election, Bow Wow led a 15-city "Walk Across America" event to register new voters.
[59] In 2016, Bow Wow was involved in a controversy on Twitter when he told his followers that he had decided not to vote in the presidential election that year.
It all started from the Bow Wow post supposedly portraying his private jet travel lifestyle, only to turn out as fake, since the photo used was actually taken from the MIA VIP Transportation website and was a stock photograph.