When it went public in 1987, Lillian Vernon Corporation was the first company traded on the American Stock Exchange founded by a woman.
[2] Taking up residence in New York City, her father, Herman Menasche, sold lingerie and later established a manufacturing company that specialized in leather goods, many of which were designed by Vernon.
Her brother, Fred Menasche, later enlisted in the Medical Corps of the U.S. Army and she joined a Woman's Auxiliary Canteen in support of the war effort.
[3] At the age of twenty-four, using her combined wedding gifts, Vernon invested $2,000 in the business and placed her first advertisement in Seventeen magazine for personalized purses and belts.
Her older son, Fred Hochberg, upon receiving his MBA from Columbia University, joined the company full time in 1975.
From 1975 until his departure in 1993 as president and COO, he oversaw a 40-fold increase in sales and moving the company's distribution and telemarketing center to Virginia Beach, VA.
In 1993, her son, Fred left the company to advocate for LGBTQ civil rights and enter public service in the Clinton administration.
[9] In 1997, Vernon was appointed to head President Bill Clinton's White House National Business Women's Council, which she became the chairwoman of for many years.
[11] In addition to hosting the offices of the program, the Lillian Vernon Creative Writers House serves as "a vibrant New York literary landmark known for its lively readings and salons.
[13] Since 2007, the Lillian Vernon Writers House has hosted the release readings of NYU's literary journal Washington Square, and has hosted many prominent writers, including CAConrad, Mary Ruefle, Colm Tóibín Jorie Graham, and Charles Simic.
Recipients of these donations included the U.S. Marine Toys for Tots Foundation, Literacy Volunteers of America and a number of other charities.
[22] Several well-known actors began their careers as Lillian Vernon models, including Jason Biggs, Monica Potter, and Marla Maples.
[23] Vernon is also referenced in John Cameron Mitchell's musical Hedwig and the Angry Inch in the song "Sugar Daddy".
[24] YouTube star Casey Neistat and his brother Van traveled with Vernon to her birthplace in Leipzig and made a video about her life.