Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice.

[1] Limited Too sold apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products for girls age 5–15.

[citation needed] After being dormant for several years, the Limited Too IP and trademarks were acquired by Bluestar Alliance, LLC and revived as an online store with select clothing being sold at Amazon.com and other websites.

In 2007, Slate published an article by Emily Yoffe that was critical of the clothing offered for preteen girls at several shops, including Limited Too.

When she took her eleven-year-old daughter shopping for school clothes, the range available at Limited Too ran to clothing "encrusted with rhinestones or sparkling with glitter", a category Yoffe called "Nitwit Wear" (she mentions a T-shirt with the slogan "I Left My Brain In My Locker"), push-up bras for preteens, and boyshort underwear emblazoned "Buy it now!