[4] American Eagle retails jeans, polo shirts, graphic T-shirts, boxers, outerwear, and swimwear.

American Eagle targets male and female university and high school students, although older adults also wear the brand.

Their first attempt was to open American Eagle Outfitters in 1977, positioning it as a proprietor of brand-name leisure apparel, footwear, as well as accessories for men and women, emphasizing merchandise suited for outdoor sports, such as hiking, mountain climbing, and camping.

Despite the plans for quick growth after the reorganization, American Eagle Outfitters opened only 16 new stores by 1991 and the company was losing money.

[citation needed] When the company began trading on the NASDAQ stock exchange in the second quarter of 1994, it had 167 stores and a healthy cash flow.

[10] Due to "disappointing product execution in the women's category", American Eagle posted only a 3% gain in its 2013 second-quarter profits and the stock price dropped.

[11] On 27 July 2020, American Eagle Outfitters revealed it would sell a new range of fitness wear called "Offline" by Aerie, targeted at consumers who want apparel that can be used for both their workouts and relaxation.

[12] In mid-2007, American Eagle moved its headquarters from Warrendale, Pennsylvania, to a more urban location at the SouthSide Works complex in Pittsburgh.

The Southside Works Campus includes a private garage, a lab store for each brand, a photo studio, and an in-house cafeteria.

[citation needed] The company maintains distribution centers in Hazleton, Pennsylvania; Ottawa, Kansas; and Mississauga, Ontario.

[16] In addition to lingerie such as bras and other undergarments, the aerie line sells dorm wear, active apparel, loungewear, accessories and sleepwear.

What started as a sub-brand quickly became a standalone concept in its own right, featuring a complete fitness line, called aerie f.i.t.

In March 2010, management announced that all 28 Martin + Osa stores would be closed, after a failure in retail markets, causing AEO, Inc. to lose up to $44 million.

[21][22] In October 2008, American Eagle released and launched 77kids, a line of clothing aimed at children aged two to ten.

On August 3, 2012, American Eagle Outfitters completed the sale of its 77kids to Ezrani 2 Corp, a company formed by Ezra Dabah, the former chairman and CEO of The Children's Place.

[29] In November 2015, American Eagle Outfitters acquired Todd Snyder's eponymous label, as well as his Tailgate Clothing Company, a brand centered on vintage-style collegiate apparel.

The first store in Tel Aviv, Israel, opened in February 2012,[34] after the Israeli-based clothing retailer FOX signed a contract with AEO, and expanded to Jerusalem.

[38] In 2014 the company financed the rescue and renovation of the Jardín Edith Sánchez Ramírez pocket park in Mexico City.

[42] The company made its debut in the Indian market in June 2018 with first store launched in DLF Mall of India, Noida.

In 2019, American Eagle Outfitters became one of only two major clothing companies with commitments in line with the Paris Agreement's goal of limiting global average temperature increase to 1.5 degrees Celsius.

On the 2007 second-quarter conference call,[48] CEO James O'Donnell clarified the American Eagle's relationship with NLS and its effect on business.

I can tell you right now it has not affected our business.Since 1999, Abercrombie & Fitch has sued American Eagle Outfitters at least three times for allegedly copying its designs and its advertisements.