LINKS has a mission "of bringing the most engaging, sophisticated and surprising content to its audience of passionate golfers.

LINKS also publishes an annual "Premier Properties Guide", a resource for buyers of golf real estate.

The issue features "America's 100 Premier Properties", the oldest list of the best private golf communities in the country.

The magazine was launched in 1988 as Southern Links, a publication focused regionally around Hilton Head where the headquarters are located.

In April 2007, Links Magazine apologized to Notes from the Road for publishing false information about Baker's Bay Golf & Ocean Club.