Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider.

The company, in 2005, claimed it was the largest pay-for-performance affiliate marketing network on the Internet.

[1] [2] In 2005, Rakuten acquired LinkShare for US$425 million in cash,[3] making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal.

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