Rakuten TV is a video-on-demand (VOD) and free ad-supported streaming television (FAST) platform, providing movies and TV series for subscription, rental, and purchase as well as FAST channels with a mix of local and global content.

Rakuten TV's VOD catalogue includes content from studios around the world, including Warner Bros., Disney, and Sony Pictures, local distributors, and independent labels producing both locally and globally oriented content.

[6][7][8][9] The company is headquartered in Tokyo and Barcelona and currently operates in Japan as well as several countries around Europe; Aaland Islands, Albania, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Greece, Greenland, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom, and Ukraine.

This includes drama, variety shows, and animation from Japan, Korea, Mainland China, Taiwan, and Thailand.

In November 2019, Rakuten Sports provides the subscription streaming coverage of Davis Cup for two seasons 2019 and 2020, also as the part of main sponsorship, starting from the 2019 finals.