Liquitex is a US company that supplies art materials, focusing exclusively on the development, manufacture and distribution of acrylic paints.

Founded by Henry Levison as "Permanent Pigments" in 1955, the company created the first water-based acrylic gesso.

Permanent Pigments was a small, family-owned business located in Cincinnati that focused on developing oil paint.

It was the first trade organization in the world that focused on promoting and sustaining the manufacture, distribution, sales, and training in the use of art materials.

David Hockney switched from oils to acrylics after Liquitex made a less liquid medium in 1963 (High Viscosity Artist Color).