[1] At the time of the attacks, Lisa Beamer was five months pregnant with her daughter, Morgan Kay, who was born on January 9, 2002.
In the immediate aftermath of the attacks, the pregnant Beamer had a high profile, with more than 200 media appearances in six months.
Shortly after the attacks, she set up the Todd M. Beamer Memorial Foundation, which was initially run by a family friend.
[3] The organization sought to trademark the phrase "Let's Roll," which was the subject of some criticism after some accused her of seeking to profit from her husband's death.
[4][5][6] In 2003, Beamer and co-author Ken Abraham wrote a book about Todd and her attempts to deal with her grief over his death, Let's Roll!