[3] She began singing with Toronto-based Del Bel in 2011, in addition to taking on songwriting duties alongside bandleader Tyler Belluz.

The 2016 video for her song "The Form of Space", directed by Victoria Long, featured an amateur dance troupe based in Guelph, Ontario.

[11] During the mid-2010s Conway co-owned and operated Wildlife Sanctuary Sound, a recording and production studio in Grey County, with musician and producer Andrew Collins.

In a 2016 interview with The Silhouette she explained that: "As a woman in the music industry a lot of people make assumptions about you and I found especially as a vocalist I get pegged as somebody who just sings; who doesn’t know anything about recording or production.

"[13] The sentiment was echoed in a 2018 interview with Canadian music blog Grayowl Point, where she explained that her production work had been glossed over for the majority of her career.

[10][12][9] She began releasing music under the moniker in 2012 with the six-song EP The Ballad Project, which she wrote, arranged, orchestrated and co-produced the contributions of 20 musicians.

[18] Featuring contributions by Cedric Noel, Karen Ng and Isla Craig, writing for the album began during the COVID-19 pandemic at Conway's studio in Guelph, Ontario.