Lisa Menna

[1][2][3] Called the most influential female magician of the 20th century by BBC World Service,[4] she was a pioneer in a male-dominated profession.

[7] In 2001, she achieved notability and worldwide success performing as a trade show magician, When the Wall Street Journal reported that she brought in ten time more leads than the average trade show display, she became known as "the Darling of Dot Com".

The most notable programs took place in Mozambique, Antigua, Sicily, Ethiopia, Tortola, the US Virgin Islands and India.

Eighteen months after regional performances that included a magic show with conservation information, a measures and impact study found 104% retention of the phrase, "A clean lake is a happy life".

[citation needed] Evidence that the method was successful was shown in that social change ideas spread beyond the initial audience.