Many sporting mascots used as mascots and characters by clubs and teams in Australia and New Zealand are similar to those used around the world.
The following is a list of notable mascots and characters created specifically for advertising purposes in Australia and New Zealand, listed alphabetically by the club or team they represent.
In 2003, the Australian Football League standardised the club mascots into the Mascot Manor theme.
[2] Some of the AFLW clubs, such as the Adelaide Crows,[17] use the same mascot as the men’s teams.
Those with a separate mascot are listed below.