The acquisition of future team of the decade players Carlos Hernández, Matthew Kemp, and Tom Pondeljak would ensure on-field strength for next three seasons.

The conclusion of the 2010–11 A-League season saw inaugural president Geoff Lord resign from the club, hailing from the success of two championships, two premierships and the last pre-season challenge cup.

Fruit and vegetable heavyweight and shareholder Anthony Di Pietro became the second president in the club's history, hired internally after being an inaugural director alongside Lord from the beginning.

Di Pietro was also an occasional stand-in president when Lord was unable to perform duties due to illness on multiple occasions in 2011, making his first public speech ever being stand in chairman at the time during a Victory in Business luncheon at the Crown Palladium Ballroom.

Along with Merrick & Healy's departures would be inaugural director of football Gary Cole, and would be replaced by former team South Melbourne and Socceroo teammate, Francis Awaritefe.

[37] The season started with a major sense of optimism by signing by multiple Brisbane Roar and National Soccer League premiership and championship-winning coach Ange Postecoglou on a three-year deal,[38] revamping the playing squad with the departure of fourteen players and the signings of fifteen players, including Gui Finkler and Nathan Coe who would achieve multiple club and personal accolades respectively in their own rite in the years to come.

The era officially began following the untimely departure of Ange Postecoglou in round four of the 2013–14 season on 4 November 2013, in a 3–2 home victory over Wellington Phoenix at Docklands Stadium.

[43] Future grand final winners James Troisi, Kosta Barbarouses and Rashid Mahazi were signed to the club and would help strengthen the playing squad in the years to come.

[49] The 2014–15 season saw a major recruiting drive in the signings of Besart Berisha, Carl Valeri, Daniel Georgievski, Fahid Ben Khalfallah and Mathieu Delpierre, who would all go onto achieve multiple personal and club accolades respectively.

[55] Team of the decade substitute goalkeeper Nathan Coe, who would miss the grand final due to injury announced his retirement shortly after the achievement.

The 2015–16 season was of mixed results in the A-League, but the squad would win the 2015 FFA Cup, and for the first time in the club's history, would progress to the round of sixteen in the Asian Champions League.

Captain and marquee[56] Mark Milligan departed the club during the preseason[57] and was replaced by 2014 World Cup teammate Oliver Bozanic, with Carl Valeri given the captaincy role.

The 2016–17 season saw an improvement in results in the A-League, with the squad finishing second on the ladder, ultimately losing in what was a demoralising defeat in the grand final to their superior rivals and premiers Sydney FC, making both clubs equal in premierships and championships.

In the preseason, 2017 grand final Johnny Warren medalist Daniel Georgievski departed the club willfully, with Marco Rojas and Nick Ansell both being sold.

[62] Victory would beat Adelaide United in the elimination final 2–1, led by future coach Marco Kurz at Melbourne Rectangular Stadium, to then face Sydney FC in the semi-final away.

Replays had shown that Donachie was offside upon George kicking the ball, but with the views of the linesman deceived by a Newcastle defender, the goal was allowed to stand as the video assistant referee had temporarily failed.

[68] The achievement made Victory leaders in the number of championships won by an A-League club, as well as being the first team to win a grand final after finishing fourth place in the regular season, the lowest ladder position.

[71] Mid-season transfers saw the undisclosed sale of Nick Ansell, and the recruitment of Elvis Kamsoba and Anthony Lesiotis, this first ever former Melbourne City player to represent Victory.

He was sacked as head coach shortly after Victory's 7–0 loss to local rivals Melbourne City in April 2021, a result which came only a month and a half after losing 6–0 to the same team.

[90] In the lead up to the 2022–23 A-League Men season, the club announced the signing of former Manchester United and Portugal national team great Nani on Tuesday 12 July 2022, on a two-year contract, and was allocated the number seventeen jersey.

[117][118][119] On May 4, 2023, almost 5 hours after the departure of four Victory players were announced, the Club confirmed that Fabrizio Cammarata, Luciano Trani and Goalkeeper Coach, Peter Zois would not continue with the senior men's side in the 2023–24 season.

However, it is rumored he became furious upon discovering John Didulica, who initially lured Popovic to Victory, had been courting the services of Melbourne City legend Patrick Kisnorbo, since May, catalysing his departure from the club.

[124] Dual Victory Medalist Damien Da Silva, Connor Chapman, Roly Bonevacia, Ben Folami and Matt Bozinovski shortly followed.

Victory followed by signing Josh Rawlins, Reno Piscopo, Jack Duncan, Jing Reec, Brendan Hamill and Real Madrid product Nikos Vergos, who is estimated to be earning 600k AUD per year on his 2-year deal.

[128] Controversially, Kisnorbo completely dropped Daniel Arzani from the squad on the day of the final, stating "it was a selection decision" and not the result of a fallout with the player.

The away kit is all white, with the shirt featuring a yoke consisting of a design reminiscent of the club's home ground AAMI Park, set inside an off-centre chevron.

[140] On 1 June 2011, it was announced that human resources company Adecco Group signed a three-year deal as the club's major sponsor, replacing Intralot.

[141] Melbourne Victory announced on 16 June 2011 that they had signed a five-year deal with global sportswear giant Adidas as the club's official kit manufacturer.

[134] Turkish Airlines[143] (regular season) A number of different songs have become synonymous with Melbourne Victory, being both sung by supporters and played over the PA at different moments before, during and after games.

It also proved to be a major factor in the club's decision to relocate home games to Docklands Stadium, then known as 'Telstra Dome', from the 2006–07 season onwards, for both safety reasons, and simplicity in membership and match-day attendance expansion.