The publisher targeted parents who in their youth were viewers of the television programme Puddle Lane to purchase the books.
Linda Ashworth of Child Education penned a mixed review of the book series.
Although the subject matter of the books—magic, fantasy, toys coming to life—usually captures children's imagination, these stories are just not up to the standard of Tim and the Hidden People.
"[5] The Loughborough Echo's Bridget Dakin called the book series "a colourful and imaginative newcomer to the shelves designed to make learning fun".
[6] The newspaper said Puddle Lane stories have a mystical setting guaranteed to capture infants' imagination and interest.
[7] In a positive review, Betty Root of the University of Reading's Reading and Language Information Centre wrote, "Teachers, parents and children will delight in these stories which create, so successfully, an imaginary world yet contain characters both animals and human to whom the young readers can relate.