[1] The series balances murder mystery, high school and college drama, featuring social commentary with sarcasm and off-beat humor in a style often compared to film noir.
[2] Set in the fictional town of Neptune, Veronica Mars starred Kristen Bell as the title character, a student who progressed from high school to college during the series while moonlighting as a private investigator under the wing of her detective father.
[13][14] The first season revolves around Veronica Mars (Kristen Bell), a high school student and private investigator in the fictional coastal Southern California town of Neptune.
As the daughter of well-respected County Sheriff Keith Mars (Enrico Colantoni), the biggest problem in Veronica's life was getting dumped by her boyfriend, Duncan Kane (Teddy Dunn).
Veronica discovers new evidence which suggests that Abel Koontz (Christian Clemenson), the man imprisoned after confessing to Lilly's murder, is innocent.
As Veronica delves deeper into the murder case, she also works on other investigations, seeks her mother's whereabouts and deals with the aftermath of being drugged and raped during an "09er" party.
Veronica, no longer part of the school's wealthy in-crowd, makes some new friends: Wallace Fennel (Percy Daggs III), Neptune High basketball star; Eli "Weevil" Navarro (Francis Capra), leader of the PCHers, a Latino biker gang named after the Pacific Coast Highway; and Cindy "Mac" Mackenzie (Tina Majorino), Neptune High's resident computer genius.
Using her friends' resources, as well as those provided by her father and his contacts, Veronica gains a reputation for sleuthing and finds her skills in increasingly high demand at her school.
"09ers" Dick and Cassidy deal with a gold-digging stepmother, Kendall Casablancas (Charisma Carpenter), with whom they are left when their father flees the country while under investigation for real estate fraud.
[38] Teddy Dunn, who portrayed Duncan Kane, left the series midway through the season because Thomas felt that the Logan-Veronica-Duncan love triangle had run its course.
He needed to put "other guys in her life" to keep the series fresh and attributed Dunn's removal to fan interest dominating the Logan-Veronica relationship,[39] saying "it became clear that one suitor won out".
[5] Piz was created so that Veronica could have a male friend of middle-class status rather than of upper-class, and his campus radio show serves as a narrative device to capture the mood of the university.