List of city nicknames in Nevada

This partial list of city nicknames in Nevada compiles the aliases, sobriquets and slogans that cities and towns in Nevada are known by (or have been known by historically), officially and unofficially, to municipal governments, local people, outsiders or their tourism boards or chambers of commerce.

[1] Nicknames and slogans that successfully create a new community "ideology or myth"[2] are also believed to have economic value.

[2] In 2005 the consultancy Tagline Guru conducted a small survey of professionals in the fields of branding, marketing, and advertising aimed at identifying the "best" U.S. city slogans and nicknames.

Participants evaluated about 800 nicknames and 400 slogans on the criteria of whether the nickname or slogan expresses the "brand character, affinity, style, and personality" of the city, whether it "tells a story in a clever, fun, and memorable way," uniqueness and originality, and whether it "inspires you to visit there, live there, or learn more.

The unofficial nicknames listed here have been in use for a long time or have gained wide currency.