A general guideline would be that an independent promotion, as its name suggests, has no corporate sponsor or ownership providing funding for its operation.
For example, Ring of Honor is owned by Tony Khan and Total Nonstop Action Wrestling is a subsidiary of Anthem Sports, so they fall outside this definition.
Most independent promotions have very limited television exposure, if any, as they lack equipment or infrastructure to produce broadcast-quality programming.
The most successful televised promotions release shows as syndicated programming, aired by one or several network affiliates in their local area.
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