Given a $100 million budget, Wagner put together a staff of programmers to create new shows for the channel in addition to drawing from Disney’s extensive collection of prior television programs and films.
Wagner left Disney Channel after the station's first year of programming, after which he formed his own independent film and television production company, Boardwalk Entertainment.
Continuing with the strategy that was begun by her predecessor John F. Cooke, The Disney Channel more than quintupled its subscriber base with its mix of original series and movies and acquired programming.
[citation needed] Disney Channel executives hoped to become more "boy friendly" in 2010; especially when Good Luck Charlie premiered and when Aaron Stone and Zeke and Luther joined the main program line-up.
[3] In September 2021, Davis, who most recently served as the EVP, creative development, and strategy, was promoted as president by Peter Rice (chairman of Disney General Entertainment).