[8] On 30 September, Viacom announced they may file a lawsuit against BSkyB, citifying that the launch of Fox Kids Network would breach their existing contract to operate Nickelodeon UK which prevented Sky from operating any rival children's networks to Nickelodeon.
[10] "Our tremendous success in the U.S. is a testament to the fact that Fox Kids' unique and innovative programming and branding formula appeals to children.
The strong performance of Fox Kids and Saban International's series currently broadcast in the UK indicates both a tremendous interest in - and an exceptional opportunity for - our unique brand of children's entertainment.
Fox Kids Network also will feature programmes from Saban's extensive library of international children's titles."
In October 1997, Fox Kids Network debuted on cable television being added to Comcast, and on Comtel in March 1998.
[21] In the United Kingdom, the transitioning to the Jetix brand began with an announcement on 25 March 2004, with Fox Kids UK announcing to launch a daily primetime block under the Jetix name beginning on 3 April, airing from 3pm to 7pm,[22] The block introduced several new programmes to Fox Kids' lineup - including Sonic X and Shaman King.
In September 2004,[23] a monthly Jetix Magazine was launched as part of the rebrand, produced under license by Future Publishing.
Ronnie Cook, managing director at JCP, added: "We're excited to be able to offer this new UK title for kids.
Cinema advertising campaign produced in-house was instigated to help promote the rebrand, Jetix marketing director Allan Stenhouse says: "Cinema is a fast-paced, action-packed environment where both the quality of visual and audio communication enables us to excite children about Jetix.
The Jetix Max slot included such shows as W.I.T.C.H., Totally Spies, Martin Mystery, Funky Cops, Power Rangers, PXG, and Black Hole High.
[citation needed] On 26 September 2007, Jetix signed a deal with Sky and Virgin to allow its content to be used on their video on demand services.
[27] On 28 December 2008, Disney bought out the remaining 26% share in Jetix Europe to acquire full ownership of the company.
Disney XD eventually expanded to include live-action films and sports coverage developed in collaboration with ESPN[34] and also introduced Aaron Stone, Phineas and Ferb and The Suite Life of Zack & Cody, and continued to air shows that previously aired on Jetix, such as Pokémon: Diamond and Pearl: Battle Dimension, Jimmy Two-Shoes, Kid vs. Kat, American Dragon: Jake Long and Phil of the Future.
[40] The channel broadcasts HD versions of Disney XD's popular live action shows and animated programmes, such as Phineas and Ferb, I'm in the Band, Kick Buttowski: Suburban Daredevil and Zeke and Luther.
[44] Britain's Got Talent winners Diversity helped to launch Disney XD by accepting a challenge to teach 100 young street dancers a one-off routine in a few days and then perform it in front of the crowds in Covent Garden.
From Land's End to John O'Groats, Pete King conducted master classes for kids looking to become the next British skateboarding stars.
[45] On 28 August 2009, 250 children came together to form a giant 'human joystick' to set the new world record for the biggest ever game of virtual keepy-uppy, with former England and Liverpool F.C.
football star and gaming fan, Jamie Redknapp, led the bid to enter the Guinness Book of World Records.