Little Moon Moon (小月月, Xiao Yue Yue) was a Chinese internet celebrity in 2010; however she was suspected to be a fake person and part of a Chinese internet publicity stunt organized by Tianya Forum.
As the main character of a post named “I thank this obnoxious friend for bringing me such a dismal National Day” composed by Chinese netizen Rong Rong on Tianya, "Little Moon Moon went from the Internet into reality, becoming famous all over.
[2] At first, netizens thought the incident and the people described in the posts were real, however they came to suggest that there must be a publicity team behind the scenes to stir such a huge wave on the Internet.
[3] In apparent contrast with Little Moon Moon's profile, which was portrayed as an ugly kindergarten teacher who is 150 cm tall and 80 kilograms in weight, the real writer behind the whole event was a sophomore student at Shanghai Normal University.
Since this was a topic the forum Tianya itself launched, one where there is no obvious commercial goal, where the language matched the tastes of the netizen masses, successfully attracting netizen eyeballs, having achieved a large effect with little effort.