The song was written by lead vocalist Noddy Holder and bassist Jim Lea, and was produced by John Punter.

The song's music video was directed by Nick Morris and produced by Scott Millaney and Fiona O'Mahoney.

[5] The video features the band performing the song as part of a stage play, The Tragedy of Little Sheila, which follows the story of the titular character.

"[8] The radio programming guide The Friday Morning Quarterback Album Report remarked, "Predictability and consistency typically present themselves in the form of a double-edged sword – thus any new Slade offering required far more intellectualizing than one might initially realize.

After much thought and debate, our experts have concluded that when it comes to power pop dynamics Mr. Holder's unique vocal presentation does in fact make the critical difference.