Liu Jo (stylized as LIU•JO) is an Italian high fashion company founded by Marchi brothers in 1995 in Carpi, Italy.

[2] Liu Jo was born as a small textile industry, and developed during the mid-1990s into a major Italian brand of pret-a-porter fashion.

[4] In the 2018–19 and 2019–20 seasons of Italian Serie A Championship, Liu Jo was the main sponsor of Bologna.

[6] On 5 November 2019, the founder and creative director of Liu Jo, Marco Marchi, enters through a capital increase in Coin department store chain with 15%.

[7] Also in November 2019 Liu Jo acquires Blufin, the fashion house founded in Carpi by Anna Molinari and Gianpaolo Tarabini with the Blu Girl and Miss Blumarine brands, as part of an operation that leads to the birth of "Italian Excellence", a holding company aggregation of high-end brands.