Live.ly (pronounced "Lively", stylized as live.ly) was a live-streaming service created by Musical.ly in 2016, headquartered in Shanghai with an American office in San Francisco.

It allowed users to stream live videos, interact through chat, and send virtual gifts, which streamers could monetize.

[4][5][6] In August 2014, Musical.ly was launched by Musical.ly Inc.[7] The app quickly gained popularity, particularly among teenagers, and by June 2016, it had amassed an active user base of approximately 90 million.

Live.ly was published on the iTunes Store in late June 2016 and gained a significant user base shortly after its release.

[5] ByteDance, the company that acquired Musical.ly and Live.ly, announced plans to merge the two into a single app, enabling users to seamlessly watch videos and view live streams.