[4][5][6][7] Live Below the Line was started in Australia by Rich Fleming and Nick Allardice from The Global Poverty Project and The Oaktree Foundation.
[9] The Live Below the Line challenge has been taken by a number of international celebrities, including actors Hugh Jackman,[10] Ben Affleck,[11] Tom Hiddleston,[12] and singer Josh Groban.
[13] Within Australia, the challenge has been taken by Federal Opposition Leader Bill Shorten,[14] former Federal Treasurer Wayne Swan,[15] actors Erin Richards and Rachel Brosnahan,[16] Stephen Curry[citation needed] and Rhiannon Fish[citation needed], Masterchef Australia winners Julie Goodwin and Kate Bracks,[17] musicians Lindsay McDougall and Sarah McLeod[citation needed], radio hosts Alex Dyson and Veronica Milsom,[18] and 2011 Australian of the Year Simon McKeon.
[citation needed] Live Below the Line is run as a joint venture between The Global Poverty Project and The Oaktree Foundation.
The initial structure of the campaign involved participants eating on the extreme poverty line, as defined by the World Bank in 2005: $1.25 US a day, adjusted for purchasing power parity and inflation.