Prior to the foundation of Livemusic, Mick worked alongside Tom Watkins, co-managing 80s pop band Bros.[1] Mick then went on to manage Grammy Award winner Steve Winwood, until 2008,[1] his final project being to arrange for Winwood to perform with Eric Clapton at three sold-out shows at Madison Square Garden.
[2] The company's head office is based within the Silicon Roundabout area of Shoreditch, East London.
In 2011, Livemusic announced the appointment to its board of Nick Gatfield (Chairman & CEO of Sony Music UK & Ireland[3]), Giles Thorley (former CEO of Punch Taverns plc[4]), and Peter Bond (Chairman, Bond Aviation Group,[5] founder investor in Soho House Group).
Livemusic also offers a self-promotion service for unsigned bands called Live&Loud.
[6] In October 2011, Livemusic launched Live&Loud, an online self-promotion tool and gig-booking service for unsigned bands that functions by matching them to available performance slots at small to medium-sized live music venues across the UK, promoting and selling tickets to the gigs, and rewarding bands with the fastest-growing social media profiles and most active fanbases, by offering them the chance to support a major signed band at a future sold-out Livemusic Student Union event.