Liverpool and North Wales Steamship Company

[1] The pleasure cruiser market was quickly changing, and bigger boats meant cheaper prices, and hence higher profits.

[1][2] As a result, in 1891 the NNWSS took over the rival Liverpool, Llandudno and Welsh Coast Steam Boat Company (LL&WC) to form the LNWSC.

[1][2] The flag of the LNWSC was white swallowtail, bearing a blue cross throughout, with three gold-coloured ostrich feathers in the form of the Fleur-de-Lys in the centre.

[9] Restoration of the ferry, renamed TSMV Endeavour, was well underway in May 2019 [10] when it sank at its moorings in Canada Dock, following a suspected break-in.

[citation needed] The fleet was supplied direct from the Govan yards of Fairfield,[12] where vessels had either been freshly built or heavily refurbished, and where winter maintenance was also undertaken.

The first steam turbine vessel to be built for the LNWSC was 1914s St Seiriol, but she was lost during World War I, when all commercial services had been suspended.