Living Direct is a product development and support company for the brands Edgestar, Koldfront, Avallon, and Landmark and is and subsidiary of Ferguson Enterprises.

Before a reorganization in 2017, Living Direct was an online retail company, specializing in consumer appliances, indoor air quality products, and lawn and garden furniture.

[3] Living Direct was ranked in the Internet Retailer Top 500 Guide of America’s largest e-retailers.

[4] Entrepreneur selected Living Direct as a 2007 Hot 500 Fastest Growing Business.

[1] In 2008, Living Direct was listed in Inc.com's "5,000 Fastest Growing Private Companies in America".