The initiative serves as an overarching program, rallying call to action, seeks to spearhead and unify various efforts aimed at revitalizing the ecological well-being of the Indus River within Pakistan's borders.

[1] The Indus Basin is facing devastating challenges due to environmental degradation, unsustainable population growth, rapid urbanization and industrialization, the unregulated utilization of resources, inefficient water use, and poverty.

The Indus and its ecosystems are under pressure both from the seemingly inexorable changing climate, temperature fluctuations, disruption of rainfall patterns, and early-stage efforts to adapt to and mitigate these effects.

The scale of the initiatives requires the adoption of collective and innovative approaches by all stakeholders, including the government, the private sector, and the UN, toward mobilizing resources.

[8][9] Inger Andersen, executive director of UN Environment Programme stated: Pakistan's climate induced disasters in recent years have been heart-breaking, causing destruction on a scale that no nation can, or should have to, accept.