Two models were made, separated by World War II; the company was unusual for a small manufacturer in making nearly all components in-house.

[1] The make had no connection with North German Automobile and Engine company which made cars under a different Lloyd brand between 1906 and 1914 and between 1950 and 1963.

[2] The car was deliberately simple, there was no electric starter, the fuel tank was mounted above the engine with gravity feed and the windscreen wipers were hand operated.

[2] Production stopped on the outbreak of the Second World War, with a claimed 250 made, with cars exported to the Netherlands, New Zealand and South Africa.

[1] Just before the outbreak of war a van version was introduced with the engine at the front and front-wheel drive, but only a few were made.

[5] Roughly 600 cars were produced and some were exported to Australia, Belgium, Denmark, India and the United States.