The accolade was established to recognize the most talented performers of Latin music.
[1] The nominees and winners were originally selected by a voting poll conducted among program directors of Spanish-language radio stations in the United States and also based on chart performance on Billboard Latin music charts, with the results being tabulated and certified by the accounting firm Deloitte.
[1] The award was first presented to Si Me Recuerdas by Mexican group Los Bukis.
Mexican-American band Intocable holds the record for the most awards, winning on five occasions.
Tejano acts Selena and La Mafia, Mexican bands Banda el Recodo, Bronco, Conjunto Primavera, and singer-songwriters Pepe Aguilar and Juan Gabriel, won the award twice each.