The accolade was established to recognize the most talented performers in Latin music.
[1] Originally, nominees and winners were selected through a voting poll conducted among program directors of Spanish-language radio stations in the United States, as well as based on chart performance on Billboard Latin music charts, with the results being tabulated and certified by the accounting firm Deloitte.
[1] The award was first presented in 2003 to Is Back by Panamanian performer El General, who also won the following year.
Their winning albums Wisin vs. Yandel: Los Extraterrestres (2009), Wisin & Yandel Presentan: La Mente Maestra (with DJ Nesty) (2010), La Revolución: Evolucion (2011), and Líderes (2013), also reached number-one at the Billboard Latin Albums chart.
[7] Puerto Rican performer Ivy Queen is the only female artist to win the award, receiving it in 2008 for her album Sentimiento (2007).