The accolade was established to recognize the most talented performers of Latin music.
[1] The nominees and winners were originally selected by a voting poll conducted among program directors of Spanish-language radio stations in the United States and also based on chart performance on Billboard Latin music charts, with the results being tabulated and certified by the accounting firm Deloitte.
[1][2] At the present time, the winners are selected by the audience through an online survey.
The award was first presented to Mexican singer Vicente Fernández in 1992.
Mexican performers Marco Antonio Solis and Espinoza Paz hold the record for the most awards with 4 each.