[3] Its licenses and physical structure were inherited from MTV Brasil, whose broadcasts ended in 2013, being replaced by Ideal TV and subsequently acquired in a public auction after a long process of officializing the sale, completed in 2014.
[2] In an interview, Loading CEO Thiago Garcia said the channel would be an entertainment solution for a portion of the Brazilian population that does not have access to content via streaming.
After showing the episode, a "static" sign, inspired by the old Indian-head test pattern, with the message "Please stand by" and the Japanese word "invasion" (侵略, shinryaku) in the center of the screen, alternating randomly for scenes of a few seconds starring the "hacker".
On December 11, 2020, less than a week after its debut, Loading goes through its first internal problems with the dismissal of its entire eSports staff, including newsroom journalists and presenters Barbara Gutierrez and Chandy Teixeira, from the Metagaming show.
[8][9] According to an article published by The Esports Observer, the complaints started due to the dissatisfaction of Loading's management team with the content presented in the first two editions of Metagaming.
At the premiere, on December 7, the show aired an investigative report on a possible fraud scheme related to a fundraising campaign led by a player on Twitch, which they called "Sparda case".
This attitude caused the entire staff of 12 journalists to agree to resign the next day, however, the management of Loading ended up anticipating this decision and dismissed the professionals.
[12] Similar statements were also collected in The Esports Observer article, where they reported difficulties in producing material with old equipment that were still the same used by MTV Brasil, "with technology from 20 years ago and not relying even on basic software for TV production".