The name "Lobo" may have come from: The town was proclaimed as the "Atis Capital of the Philippines" through Resolution 2011-61 in September 2011.

[1] The coming of the ten datus in the Philippines in the 13th century had contributed a vital part in this history of this municipality.

Attracted by the panoramic view and soil fertility of this place, Gat Bahaghari and his followers decided to establish a permanent settlement in this area.

Some followers of Gat Bahaghari thought that if they want to easily detect the coming of the pirates that may harass their peaceful living, they built their houses on the top of a hill overlooking the sea which is now the Municipal Cemetery of Lobo.

Beneath this hill on the west side is low land treasured with “sumasagitsit” or running tiny streams of water which they utilized to irrigate their farms.

The town of Rosario was founded by Augustinian friars in 1687 that originated from the southeastern coast of Batangas which is Lobo.

When most of the people found themselves at the north-west bank of Kansahayan River in Hilerang Kawayan, now a barangay called Pinagbayanan of Taysan, the settlement was relocated and started to rebuild their lives.

When the last day of the novena struck, the inhabitants reached the river bank of Tubig ng Bayan (lit.

Here they finally settled and the town's people erected a stone church south of the river bank in honor of their saint, the Our Lady of the Most Holy Rosary (known as Nuestra Señora del Rosario in the municipality).

The Spaniards didn't know what to name the place until they saw that a balloon that came from the people celebrating their fiesta in the Municipality of Batangas fly towards Mt.

Travelling by sea is also not ideal because the waters of the town have great waves that would be dangerous for small boats.

The town is located near the southern tip of the Batangas province, about 145 kilometres (90 mi) from Manila.