The video starts off with the ice cream truck (which is on the cover of the album Coal Chamber) rounding a turn and slowly coming to a stop with the beginning of the song playing.

One by one, the driver hunts them down and forces them to stare into a View Master, which shows Coal Chamber performing the song.

Guitarist Miguel "Meegs" Rascon is the next victim, caught by the driver while he is staring at an empty rocking chair.

[4] The truck driver is played by Aljandro, a friend of Coal Chamber's who Dez Fafara described as having "real fangs, and he's into the vampire society and he's really a trip and he's an artist as well.

attributed this confusion to the "vague resembelance" between them, and the band's association with Sharon Osbourne Management at the time.