Loesje

[1] Its charter is to spread creativity, positive criticism, ideas, philosophical ponderings and thoughts on current events by way of short slogans on posters.

The posters are signed by Loesje, which is a Dutch female name, representing "a world wide collective of people who want to make the world a more positive creative place".

[6] While Loesje aims to write texts from a positive point of view, not all posters are always appreciated.

In 2012, a local Loesje group in Amsterdam created a poster with the text "to honour Friso let's go binge-drinking on Queen's Day".

The Dutch Loesje office distanced itself from this text, which was only published in Amsterdam.