Players travel round the board of purple, yellow, green, and red spaces, based on correctly answered questions, until they reach the winning zone in the center.
The questions are based on logos, products and packaging of well-known brands.
The game was launched by Drumond Park in 2009, and was one of the three top selling adult games in the UK for that year, with Drumond Park’s Articulate and Rapidough taking the number 2 and 3 spots.
[1] The game launched internationally in 2010 when it was nominated for the Toy of the Year in the Netherlands,[2] and was awarded the “Grand Prix du Jouet – Jeu D’ambiance” in France.
In 2020 Drummond Park released The Logo Board Game Second Edition with all new and updated questions.