The word derives from a Proto-Indo-European root, *leǵ-, which can have the meanings "I put in order, arrange, gather, choose, count, reckon, discern, say, speak".
Aristotle applied the term to refer to "reasoned discourse"[5] or "the argument" in the field of rhetoric, and considered it one of the three modes of persuasion alongside ethos and pathos.
[citation needed] Robert Wardy suggests that what Aristotle rejects in supporting the use of logos "is not emotional appeal per se, but rather emotional appeals that have no 'bearing on the issue', in that the pathē [πᾰ́θη, páthē] they stimulate lack, or at any rate are not shown to possess, any intrinsic connection with the point at issue—as if an advocate were to try to whip an antisemitic audience into a fury because the accused is Jewish; or as if another in drumming up support for a politician were to exploit his listeners's reverential feelings for the politician's ancestors".
Stoic philosophy began with Zeno of Citium c. 300 BC, in which the logos was the active reason pervading and animating the Universe.
As the operative principle of the world, the logos was anima mundi to them, a concept which later influenced Philo of Alexandria, although he derived the contents of the term from Plato.
[27] In his Introduction to the 1964 edition of Marcus Aurelius' Meditations, the Anglican priest Maxwell Staniforth wrote that "Logos ... had long been one of the leading terms of Stoicism, chosen originally for the purpose of explaining how deity came into relation with the universe".
[29] He was concerned with establishing the "common good" of Athenian citizens, which he believed could be achieved through the pursuit of philosophy and the application of logos.
[29] Philo (c. 20 BC – c. 50 AD), a Hellenized Jew, used the term logos to mean an intermediary divine being or demiurge.
[8] Philo followed the Platonic distinction between imperfect matter and perfect Form, and therefore intermediary beings were necessary to bridge the enormous gap between God and the material world.
[30] Philo also wrote that "the Logos of the living God is the bond of everything, holding all things together and binding all the parts, and prevents them from being dissolved and separated".
'word, discourse, or reason')[2] is a name or title of Jesus Christ, seen as the preeminent expression in fulness of all the attributes, the complete thought, and the entire "knowable" reality of the infinite and spiritually transcendent Godhead.
[43] Plotinus relied heavily on the concept of logos, but no explicit references to Christian thought can be found in his works, although there are significant traces of them in his doctrine.
One of the names given to a concept very much like the Christian Logos by the classical Muslim metaphysicians is ʿaql, which is the "Arabic equivalent to the Greek νοῦς (intellect).
"[54] In the writings of the Islamic neoplatonist philosophers, such as al-Farabi (c. 872 – c. 950 AD) and Avicenna (d. 1037),[54] the idea of the ʿaql was presented in a manner that both resembled "the late Greek doctrine" and, likewise, "corresponded in many respects to the Logos Christology.
[55][56] One of the boldest and most radical attempts to reformulate the neoplatonic concepts into Sufism arose with the philosopher Ibn Arabi, who traveled widely in Spain and North Africa.
His concepts were expressed in two major works The Ringstones of Wisdom (Fusus al-Hikam) and The Meccan Illuminations (Al-Futūḥāt al-Makkiyya).
To Ibn Arabi, every prophet corresponds to a reality which he called a logos (Kalimah), as an aspect of the unique divine being.
[57] Ibn Arabi seems to have adopted his version of the logos concept from neoplatonic and Christian sources,[58] although (writing in Arabic rather than Greek) he used more than twenty different terms when discussing it.
For Ibn Arabi, the logos or "Universal Man" was a mediating link between individual human beings and the divine essence.
[61] In Ottoman Sufism, Şeyh Gâlib (d. 1799) articulates Sühan (logos-Kalima) in his Hüsn ü Aşk (Beauty and Love) in parallel to Ibn Arabi's Kalima.
Carl Jung contrasted the critical and rational faculties of logos with emotional, non-reason oriented and mythical elements.
[63] In Jung's approach, logos vs eros can be represented as "science vs mysticism", or "reason vs imagination" or "conscious activity vs the unconscious".