[1] Realizing she had an excess of fabric after a sewing session, Temple offered additional clothing items in the same style for sale on eBay, rather than let the material be wasted.

By the end of 2008, the eBay store was consistently supplementing Temple's household income, leading her to officially incorporate Lolly Wolly Doodle.

According to a 2013 interview with Bloomberg News, Brandi Temple said that they sold out the discounted dresses quickly on Facebook, generating more sales in one day than they typically did on eBay in a month.

[4] In 2013 Business Insider listed the companies' founders, Brandi Temple and Emily Hickey, among its "30 Startup People To Watch This Year".

[5] In June 2013, Steve Case, founder of AOL, invested $20 million in the company through his venture capital firm, Revolution LLC.

The funds were primarily used to move to a larger production facility and to launch a mobile app and extend sales to Instagram and Pinterest.

[8] Despite selling through various online platforms, including its own website and other social networks, it is estimated that Lolly Wolly Doodle conducts about 80 percent of its business via its Facebook page.

[3] Since larger, established retailers have mostly been unable to generate significant sales from their Facebook presence, e-commerce analysts have studied Lolly Wolly Doodle's business model to understand its success.

"[1] Analysts suggest that Lolly Wolly Doodle primarily benefits from the social feedback loop on Facebook, which significantly informs its marketing and inventory management strategies.

The model largely works due to Lolly Wolly Doodle's manageable scale, and the requirement for customers to post their email addresses in comments for orders could potentially invite inappropriate use of information.