Lomen Company

[2] Then they proceeded to dominate the export market of reindeer meat and skins for the United States, making inviable the competition for the Inuit small farmers.

[3] At Christmas, 1926, in conjunction with Macy's, Lomen developed a clever marketing campaign to publicize its main product: the reindeer.

Santa Claus in a sleigh pulled by reindeer, was introduced in several U.S. cities (including Boston, San Francisco, Chicago and Seattle, among others).

The Lomen brothers still forged letters published in newspapers, where children asked for the presence of Santa and his reindeer in some cities.

It has been argued that the reindeer-drawn sleigh became an integral part of the American Christmas story as a result of this marketing campaign.