In the first decade and a half the festival focused mainly on the latest British bands with an occasional non-British act and turned into the country's main showcase festival for new British music.
Bands like Kaiser Chiefs, The Darkness, Franz Ferdinand, Supergrass, Blur, Editors, Bloc Party, Suede, The Libertines, Placebo, Ash, Skunk Anansie, Snow Patrol and Klaxons among others, played the festival before their breakthrough.
The last few years the festival has broadened its concept and not only focuses on the latest British bands, but on new bands/acts and trends in general, be it Britpop or dance music.
Award by tourism agency Enjoy England for its continuous support for British music.
Cancelled: Lonelady, The Hundred In The Hands, the Depreciation Guild, The Features, Holly Miranda