It ran weekly from 26 December 1903 to 27 June 1931, and was then published monthly until April 1954.

[1] Among its most famous covers was the 1914 Lord Kitchener Wants You recruitment picture, designed for the magazine by Alfred Leete, of which the subsequent poster was a variation; at the time London Opinion had a circulation of about 300,000.

[2] The magazine started a national limerick craze in 1907.

[3][4] Contributors included cartoonists Norman Thelwell,[5] Arthur Watts, Rowel Friers, Bertram Prance and Arthur Ferrier.

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