[citation needed] Snow was imported from Norway and a ski jump built on Hampstead Heath for the events.
[1] On the first day a competition was held between members of the Norwegian ski jumping team[1] who had come over to help publicise Norway as a tourist destination.
[1] The "London Challenge Cup"—which anyone could enter—was won by Arne Hoel of Oslo.
[1] The event attracted a huge crowd—the BBC report says "tens of thousands of people"—and was so successful that plans were discussed for it to be repeated the following year.
"[1] The Cinema Museum in London holds excellent film of the event.