It was responsible for the marketing and promotion of the capital, providing tourist information services, and recommending improvements to the infrastructure and facilities for the growth of tourism.
[3] LTB played a major role in developing London's appeal to visitors through tourist information – in person and on the phone – providing accommodation booking services, training of tourist guides, developing the product through events, promotions such as London in Bloom, and providing information for conference and exhibition organisers.
Developing ideas and activity with borough such as Islington, Greenwich, Croydon – meetings, site promotion, environmental improvement.
London did not rest on its laurels, a series of major marketing campaigns followed in the 1980s helped by such events as the wedding of Prince Charles and Diana Spencer in July 1981.
While most of LTB's public relations activities were aimed at promoting the Capital, it also had to deal with a number of crises during the 1970s and 1980s, which had an impact not just on residents but on visitors to London.
Some of the many Provisional Irish Republican Army bombings affected tourist sites directly, here are just a few of the many incidents which killed and maimed Londoners and visitors.
LTB led a London PR group to co-ordinate media responses as many Americans cancelled trips to Europe.
From its early days LTB has championed the cause of the visitor in getting fair treatment from service providers – bureau de change, restaurants, street photographers, general price display etc.
Latest publicly available information from the London Visitor Survey (incl a series of profile questions such as nationality, age, purpose of visit and type and location of accommodation used ) are available on LTB's website.
The headlines are as follows:[5] In 2003, LTB became Visit London, a private company funded partly by partnership subscriptions and commercial activity.