The company was founded in January 2001 by Mamun Chowdhury and Rob Huson, is based in London, England, and has around 100 employees.

In January 2001,[1] Mamun Chowdhury and Rob Huson set up London Tradition.

The company operates from a factory[2] and design studio[3] in Hackney Wick near the Olympic park,[2] designing and manufacturing luxury duffle coats[4] for export.

[3] The company now exports 30,000 to 35,000 coats a year,[2] 90% of its output is outside of the UK,[3] it exports to 12 markets, including the Asia Pacific region, Europe,[4] Japan, Germany, Italy,[3] France, Austria, Netherlands and Spain.

[5][6] The citation of the 2014 award noted he company's success in having "taken British outerwear - including the humble duffle coat - and transformed them into a luxury heritage brand for an international market.