It was set up by the mayor of London, Boris Johnson, on 1 April 2011.

[1] It is a PPP and not-for-profit business focused on promotion of London driving jobs and growth for the city.

London and Partners is a not-for-profit private company limited by guarantee.

[2] The board chairman is Rajesh Agrawal and the chief executive officer is Laura Citron.

[3] It has an annual budget of £12 million.