By mid-2003 Raney had made them both partners (49% of the company between them), allowing them to run daily operations while he stayed in Texarkana.
In March 2004 a Lone Star Music retail store was opened in the historic Gruene district, which is located within New Braunfels city limits.
In 2012, Jennings moved the physical store from Gruene to San Marcos, TX, re-opening as Superfly's Lone Star Music Emporium in September, 2012.
Although the online LoneStarMusic retail site continues to specialize in Texas and Americana music, Superfly's store in San Marcos carries all genres, with a large selection of new and used vinyl.
Since Zach Jennings purchased the company in 2009, the magazine — just like the online retail store — has expanded its coverage to feature articles not just on Texas songwriters and musicians, but artists from across the Americana and roots rock/folk spectrum.