Additionally, athletes using Look products have won gold, silver, and bronze medals at the Olympics and the Paralympics and set multiple world records, of which 3 are still standing.

In 1950, Jean Beyl invented the Look Nevada dual-pivot ski binding system, which laid the foundation for the company’s future innovations.

[2] In 1983, after Jean Beyl's early designs of a clipless bicycle pedal, the company was acquired by French businessman Bernard Tapie.

In 1985, the La Vie Claire team, led by Bernard Hinault, won the 1985 Tour de France using LOOK's PP65 pedals, marking a turning point in cycling technology.

With this innovation, LeMond won his first Tour, using both the KG96 frame and PP65 pedals In 1987, LOOK partnered with the FFC to develop high-performance winning track bikes, a collaboration that continues today.

In 2024, LOOK launched the P24 track bike, developed in collaboration with the FFC and athletes, to support the French team at the 2024 Paris Olympics and Paralympics.